- Monitor websites and understand in which standard content categories they are publishing.
- Automatically tag content using standard categories in creation, editing and publishing processes.
- Obtain the full analysis of the IAB 2.0 categorization.
Describing content accurately and consistently is essential in multiple applications, from contextual ad targeting to audience characterization.
The Interactive Advertising Bureau (IAB) developed its Content Taxonomy to enable content creators to more accurately describe content, to facilitate more relevant advertising and to provide a higher quality and more granular foundation for data analysis.
Its use cases span from contextual targeting and brand safety measurement, to audience segmentation, and categorization of advertiser product and service offerings.
This bot uses MeaningCloud Deep Categorization API and its implementation of the enhanced IAB Content Taxonomy v2.0 to categorize a text according to nearly 400 categories in the taxonomy. (MeaningCloud’s implementation of the IAB Taxonomy covers all 29 Tier 1 and all 341 Tier 2 categories.)
The bot performs a multilevel categorization and can assign several categories to a given text, provided that the relevance of each of these is higher than a threshold parameter. It also returns the JSON with the complete analysis returned by the API.
Use this bot whenever your automated processes need to categorize content using a standard scheme, such as in media monitoring and content publishing scenarios.
- Bot Security Program
- Business Process
- Information Technology
- Artificial IntelligenceCognitive AutomationInsights
- Automation Type
- Last Updated
- July 24, 2020
- First Published
- February 11, 2020
- Enterprise Version
See the Bot in Action
Download the Bot and follow the instructions to install it in your AAE Control Room.
Open the Bot to configure your username and other settings the Bot will need (see the Installation Guide or ReadMe for details.)
That's it - now the Bot is ready to get going!
Requirements and Inputs
- Access to MeaningCloud Deep Categorization 1.0 (MeaningCloud account)
- Input a UTF-8 text